Your monthly guide to marketing trends: AI controversies, B2B influencers, Sydney Sweeney, Ilona Maher & the power of authenticity.

Credibility, defensibility, relatability. Explore the key marketing shifts shaping July 2025, with foresight from the Amigo Strategy Team.

Discover how Amigo uses AI to enhance creative thinking, streamline operations, and produce smarter work, without losing the human spark.

AI fatigue, perfection fatigue, content fatigue. Explore the key marketing shifts shaping June 2025, with foresight from the Amigo Strategy Team.

From ‘Recession Core’ nostalgia to Tesla’s political fallout and Netflix’s gaming pivot — explore the key cultural and marketing shifts shaping May 2025, with foresight from the Amigo Strategy team

Stay ahead with Amigo's Trend Watch—your monthly marketing forecast. From consumer boycotts and luxury brand reinventions to economic shifts and OOH advertising uncertainties, discover what's next and why marketers should care.

Recession looming? Discover how brands can sharpen their strategy, fortify their core, and thrive in uncertainty—not just survive.

How can five generations thrive under one roof? At Amigo, we see generational diversity as a superpower, not a challenge. From Baby Boomers to Gen Alpha, discover how fostering empathy, collaboration, and innovation can set your workplace up for success.

Client relationships thrive when we remember the basics—human connection, honest communication, and teamwork. At GreenJam 2024, our Growth Exec at Amigo Partnership joined industry leaders to explore what keeps client relationships alive. The key takeaway? It’s not just about strategy; it’s about being real, transparent, and consistent. Read our insights on building trust, strengthening partnerships, and making client relationships truly human.

Explore the key marketing trends for 2025 and how they can help you connect authentically, innovate boldly, and inspire action. From AI evolution to sustainability at the core, discover how to align your brand with purpose, build trust, and lead with impact this year.

Meet Harriet – or Haz, as her friends know her. A dynamic force of creativity, resilience, and team spirit, she thrives on challenges and delivers impactful solutions. From excelling at Havas to championing mental health, discover how Haz’s passion for problem-solving fuels our greatest projects.

Unpack the power of branding in our latest blog: ‘Branding and the Influence of Soft Power: Lessons from the Trump v Harris Election.’ From cultural connection to building trust, explore what politics can teach us about influence and marketing. Insightful, actionable, and a must-read.

Australia’s bold move: banning under-16s from social media sparks debate. Is it a safety win or a step too far? Explore the challenges of enforcement, its impact on teens and brands, and how education could be the key to a healthier digital future.

Explore the impact of AI gender bias on society and business, and discover how Amigo’s Intelligent Progress™ and Augmented Creativity™ frameworks champion diversity in AI. Learn how our people-first approach ensures inclusive, responsible AI that empowers creativity and fairness in every project.

Explore the highlights of the Awwwards Conference 2024 with insights from Amigo developers Phill and Jon. Discover how small teams, creative autonomy, and AI can redefine design while keeping the human touch at the core.

Learn how Amigo is using AI to strengthen its creative approach and business strategy in the evolving industrial landscape. Discover how we combine human insight with AI technology to work smarter and faster, and explore our journey in developing AMI.GO™—a tool designed to improve the quality and efficiency of marketing and creativity.

Discover how senior marketers can leverage AI to drive personalised customer experiences, predictive analytics, enhanced customer service, and optimised ad campaigns. Stay ahead of the curve with actionable insights and real-life examples in our latest blog.

Meet Phill Bramsted, our talented and self-taught lead developer. From building his first website at age 11 to mastering full stack development, Phill's journey is nothing short of impressive. Discover more about this dynamic dev dynamo, his passion for tech, and a few quirky secrets along the way.

Hola! I’m Millie. I’m a second-year Media and Communications student at Leicester University. For the next three months, I’m an intern at Amigo.

Meet Glo, a powerhouse at Amigo. With 15 years of experience and a passion for creativity and culture, she's been pivotal in Amigo's growth. Get to know her journey.

Amigo's B2B Marketing Playbook: Navigate AI, email marketing, brand differentiation, and more. Expert insights from Mat and Sarah for 2024 B2B success.

“Today, we find ourselves at the threshold of the fourth industrial revolution, where AI and ChatGPT technology are positioned as the driving forces.”​ (Forbes, 2023)​  

In 2024, the outlook for the global economy remains weak. The OECD is forecasting that the global economy will face the combined challenges of both low growth and high inflation, leading to economic slowdown.

Caz is everything we want in an Amigo Account Manager. After studying Creative Advertising at Leeds Arts University, Caz graduated and jumped straight into the world of Client Service.

In this first piece of Friendly Advice from Amigo Partnership you’ll… Find out what consumers are willing (and not) to share Learn the ways that other organisations are coming to terms with the end of third party cookies (other cookies are still available) Discover what you need to be doing today Plus, find out how other organisations are acclimatising to the changing cookie landscape.