From ‘Recession Core’ nostalgia to Tesla’s political fallout and Netflix’s gaming pivot — explore the key cultural and marketing shifts shaping May 2025, with foresight from the Amigo Strategy team
Stay ahead with Amigo's Trend Watch—your monthly marketing forecast. From consumer boycotts and luxury brand reinventions to economic shifts and OOH advertising uncertainties, discover what's next and why marketers should care.
Recession looming? Discover how brands can sharpen their strategy, fortify their core, and thrive in uncertainty—not just survive.
How can five generations thrive under one roof? At Amigo, we see generational diversity as a superpower, not a challenge. From Baby Boomers to Gen Alpha, discover how fostering empathy, collaboration, and innovation can set your workplace up for success.
Client relationships thrive when we remember the basics—human connection, honest communication, and teamwork. At GreenJam 2024, our Growth Exec at Amigo Partnership joined industry leaders to explore what keeps client relationships alive. The key takeaway? It’s not just about strategy; it’s about being real, transparent, and consistent. Read our insights on building trust, strengthening partnerships, and making client relationships truly human.
Explore the key marketing trends for 2025 and how they can help you connect authentically, innovate boldly, and inspire action. From AI evolution to sustainability at the core, discover how to align your brand with purpose, build trust, and lead with impact this year.
Meet Harriet – or Haz, as her friends know her. A dynamic force of creativity, resilience, and team spirit, she thrives on challenges and delivers impactful solutions. From excelling at Havas to championing mental health, discover how Haz’s passion for problem-solving fuels our greatest projects.
Unpack the power of branding in our latest blog: ‘Branding and the Influence of Soft Power: Lessons from the Trump v Harris Election.’ From cultural connection to building trust, explore what politics can teach us about influence and marketing. Insightful, actionable, and a must-read.
Australia’s bold move: banning under-16s from social media sparks debate. Is it a safety win or a step too far? Explore the challenges of enforcement, its impact on teens and brands, and how education could be the key to a healthier digital future.
Explore the impact of AI gender bias on society and business, and discover how Amigo’s Intelligent Progress™ and Augmented Creativity™ frameworks champion diversity in AI. Learn how our people-first approach ensures inclusive, responsible AI that empowers creativity and fairness in every project.