Your monthly guide to marketing trends: AI controversies, B2B influencers, Sydney Sweeney, Ilona Maher & the power of authenticity.

Credibility, defensibility, relatability. Explore the key marketing shifts shaping July 2025, with foresight from the Amigo Strategy Team.

Discover how Amigo uses AI to enhance creative thinking, streamline operations, and produce smarter work, without losing the human spark.

AI fatigue, perfection fatigue, content fatigue. Explore the key marketing shifts shaping June 2025, with foresight from the Amigo Strategy Team.

From ‘Recession Core’ nostalgia to Tesla’s political fallout and Netflix’s gaming pivot — explore the key cultural and marketing shifts shaping May 2025, with foresight from the Amigo Strategy team

Stay ahead with Amigo's Trend Watch—your monthly marketing forecast. From consumer boycotts and luxury brand reinventions to economic shifts and OOH advertising uncertainties, discover what's next and why marketers should care.

Recession looming? Discover how brands can sharpen their strategy, fortify their core, and thrive in uncertainty—not just survive.

How can five generations thrive under one roof? At Amigo, we see generational diversity as a superpower, not a challenge. From Baby Boomers to Gen Alpha, discover how fostering empathy, collaboration, and innovation can set your workplace up for success.

Client relationships thrive when we remember the basics—human connection, honest communication, and teamwork. At GreenJam 2024, our Growth Exec at Amigo Partnership joined industry leaders to explore what keeps client relationships alive. The key takeaway? It’s not just about strategy; it’s about being real, transparent, and consistent. Read our insights on building trust, strengthening partnerships, and making client relationships truly human.

Explore the key marketing trends for 2025 and how they can help you connect authentically, innovate boldly, and inspire action. From AI evolution to sustainability at the core, discover how to align your brand with purpose, build trust, and lead with impact this year.