Your monthly guide to marketing trends: AI controversies, B2B influencers, Sydney Sweeney, Ilona Maher & the power of authenticity.

Credibility, defensibility, relatability. Explore the key marketing shifts shaping July 2025, with foresight from the Amigo Strategy Team.

AI fatigue, perfection fatigue, content fatigue. Explore the key marketing shifts shaping June 2025, with foresight from the Amigo Strategy Team.